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Many
people think to sell a home you place an ad in the
paper and wait for a person to call and buy the home.
Not
So!
If
that were true, real estate professionals would be
out of work. The basic law of real estate is this:
Ads
Don't Sell Homes . . . People Do!
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We
are trying to educate sellers and the public about
the tremendous changes in real estate marketing. A
recent study by the National Association of Realtors®
uncovered some interesting statistics about where
buyers come from.
| 40% |
Purchased
because they recognized a salesperson or
firm name and were serviced by them. |
| 20% |
Purchased
because they saw a sign in the lawn and
approved the home's exterior and location. |
| 18% |
Responded
to an ad but eventually purchased a
different home. |
| 7% |
Were
referred through a relocation service. |
| 3% |
Bought
the home they saw advertised. |
| 1% |
Bought
the home they saw at an open house. |
| 3% |
Bought
for a combination of the above reasons |
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ABOUT
PRICE
The best
way to ensure a quick sale is to price your home
COMPETITIVELY. Buyers purchase homes by comparison and will
usually make an offer on a fairly priced property BEFORE
making a low offer on an overpriced listing. Price and
possible terms are important buyer motivators. |
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